About Dan Colucci

How It All Started

Dan Colucci began his career working for his father, filling ad space for magazines throughout the 1990s and 2000s. A passionate Classic Rock & Roll fan, Colucci got his start at his high school radio station, where he treated a five-minute slot at the end of second-period announcements like a full-tilt FM giant. During that time, he also started submitting Top Ten lists to College Music Journal, a well-respected college magazine at the time.

As his musical interests expanded into Hip Hop, Colucci began receiving artist material from a variety of labels. His hustle caught the attention of key players at Def Jam, who brought him onto their street team.

The first two records he worked on were LL Cool J’s “Radio” and Beastie Boys’ Licensed to Ill. Colucci later returned to radio broadcasting at Michigan State University, where he was influenced by the local show The Cultural Vibe.

How It All Evolved

Colucci then began promoting shows in East Lansing, Michigan, and throughout the Midwest. Some of the bands he worked with even gained local airplay. As he built his brand, Colucci and his business partners handed out flyers nightly, eventually promoting shows at over 10 venues. This grassroots hustle led to early gigs for then up-and-coming acts like Weezer and Kid Rock, both of whom Colucci consistently supported throughout the ’90s.

He later worked with Delicious/Malicious Vinyl and Equess Entertainment, a booking agency known for representing ’90s stars like The Verve Pipe. During this period, Colucci also worked under Rick Smith at Wild Justice Management. Years earlier, Colucci had caddied for Smith—a connection that would pay off in a big way. Smith, an underrated legend in the industry, had been roommates with Steven Tyler (Aerosmith) in the ’70s and was part of the management company that discovered New Edition. Today, Smith continues to serve as a consultant for Lucci Entertainment and is credited with breaking artists such as Days of the New, Seether, Smile Empty Soul, Saving Abel, Volbeat, I Prevail, and The Funeral Portrait. Under Smith’s mentorship, Colucci gained a deep understanding of the music industry throughout the fabulous ’90s.

Colucci went on to co-found the platinum-selling band Tantric, securing what became the biggest rock record deal of the year, followed shortly by a number-one album.

Eventually, he left Michigan to join Alan Kovac at Left Bank Management (now Eleven Seven), one of the most successful music management companies in history. Together, they worked on projects for Mötley Crüe, Blondie, Meat Loaf, The Go-Go’s, Yes, and many others. Colucci also collaborated with the rock group Trust Company, among others, and one of his clients was even awarded a Grammy during this period.

Another of Colucci’s clients provided the music for Under Armour’s HOVR shoe campaign. Staying true to his roots, Colucci continued to promote live events as an independent promoter—such as a sold-out Michigan show featuring the iconic comedians Cheech & Chong.

During the pandemic, his production company organized safe, outdoor events across the country, all while managing multi-platinum artists Saving Abel.

Fast Forward to 2025

Colucci launches the Rock & Roll Car Wash project to help artists start their journey the right way—and avoid the costly mistakes so many others have made. His goal: to guide as many people as possible through both the challenges of life and the music industry. He’s seen it all, and he knows exactly what steps to take—and what to steer clear of.